Press / Lunada Bay Tile Introduces New Shapes and Color to Ocean-Inspired Shinju & Shinju Mirai Tile Collection

Lunada Bay Tile Introduces New Shapes and Color to Ocean-Inspired Shinju & Shinju Mirai Tile Collection

Lunada Bay Tile is expanding its popular ocean-inspired Shinju ceramic collections, with new shapes in Shinju – the Stingray and Surf Rail patterns – and Cape Pearl, a new color for both Shinju and Shinju Mirai.

Featuring beautifully crafted textures in a versatile palette of whites, greys and silvers, and variegated metallic glazes, Shinju, (including Shinju Mirai, a larger format ceramic with sophisticated textures) has become an inspired choice for many designers looking to create an elegant architectural statement. Each design influences the sense of scale, transforms light, and creates resonance. Textures and colors can be mixed for a modern effect or use singly for a refined mood.

“In response to growing consumer preferences for looks inspired by nature, ‘biophilic design’ is an innovative way of designing the places where we live and work,” said Director of Design & Marketing Feras Irikat. “We need nature in a deep and fundamental fashion, and designs like Shinju, inspired by the colors and textures of the ocean, is a way of reconnecting us to the natural world. Biophilic design points the way toward creating feel-good, healthy, and soothing spaces.”

Shinju, which means “pearl” in Japanese, gains two new patterns: Surf Rail (a rectangular three-dimensional tile) and Stingray (a classic scallop shape). A new color, Cape Pearl, joins both collections – Shinju and Shinju Mirai –and suggests the craggy gray exteriors of Pacific oysters. Other classic colors in the line include Kumamoto (white), Kushi (light silver), Moonstone (dark silver), Pacific (chocolate brown/bronze), and Olympia (dark copper).

Additional patterns within Shinju include Tide, with a lined texture that reflects the rising and falling of the sea; Cambric Hex, with texture inspired by the ocean floor; Swell Mosaic, a mosaic of multi-sized tiles inspired by rolling waves; Crest, with a dimensional, slightly raised center across the hexagonal shape; Reef, a contemporary visual with a coarse texture similar to its craggy namesake; and Silhouette Mosaic, playful shapes within handmade ceramic tiles allow grout color to be another design element.

Shinju Mirai, a gorgeously handcrafted ceramic tile collection, comes in seven patterns that can be used alone or in combination: Pianola is a subtle pattern reminiscent of  musical patterns of a timeless melody; Paper, a dynamic texture suggestive of energizing waves or crinkled paper; Serene, featuring the subtle ripple of tranquil waters; Tent, offering minimalist beauty and architectural appeal; Zen Garden, exuding the calm essence of meditative gardens; Elon Hex Reef, a hexagonal ceramic field tile inspired by ocean reefs; and Elon Hex Smooth, a hexagonal ceramic field tile with smooth surface.

Shinju is a high fired clay suitable for indoor and outdoor use on walls and low traffic residential floors (the flat tiles), showers and steam showers. The series works beautifully on its own or in combination with any of Lunada Bay Tile’s other ceramic, glass, and concrete tile collections.


Cherry Leaf Communications, Ltd.
Michele Zelman, 718-859-6766